Kaki King

client: Velour Music Group

scope: CD Packaging, marketing materials, web design

url: www.kakiking.com

One of our many all-encompassing projects, Velour recording artist Kaki King approached us to implement a design around the stunning photos of Beowulf Sheehan. This included her CD package, various marketing materials like web banners, ad mats, posters, postcards and promotional tee-shirts, as well as a complete update of her website, including integration with Velour's existing backend updating application.

We added several unique twists to this project. First, we spelled out the song titles by hand in yarn and photographed them for inclusion in the booklet. Also in the booklet, we created a three-page fold-out "centerfold" with a striking image of Kaki. Finally, we opted for a horizontally scrolling website that proved to be extremely challenging to implement correctly.

As an adendum, we touched up Kaki's myspace page with a look that is consistent with the look and feel of the other elements in this project.